Islam Expansion essays

Islam Expansion essays The Islamic civilization spread to such an extensive empire through many techniques. They conquered neighboring areas rapidly. They spread Islam onto the people in three ways. One practice that caused them to spread was their expertise on war. Another would be the forced conversion of Islam to the people. The last method is the teaching of equality and peace that slowly became accepted. Islam fought hard in battle. Their war tactics were the best in the World. The Muslims were harsh and cruel in battle, destroying cities and enemies. According to document 4, the Muslims were compared to raging tigers. The army of Islam wouldnt be successful without motivation. Mohammad motivated them, as states in document 2. Whoever obeyed him, he will bring back to the Garden of Paradise. Since they had a reason to fight, they became powerful, conquering many lands including North Africa, Spain, and Persia, as shown in document 8. The strength of Islam was at their peek. Their soldiers were fierce, fast, and hard aggressors against their opponent. When Islam took over an area, the people would came with it. Mohammad had to force conversion of the people to Islam. The Muslims must have converted the people because if they did not agree on a religion, they would not agree on many other things. He made it simple and said, in document 1, either convert, pay money to Islam and they would leave your people alone, or not pay and fight against him. Mohammad, though, respected the People of the Book stated in document 5. He allowed them to retain their faith, but with a payment of tribute. Even though Mohammad forced people to convert, many conquered people took Islam for their religion on their own. They did this for numerous reasons. One of them was how Islam taught equality on all men, whether the person be a king or a slave. This was stated in document 3. It was the first major religion without a social class. Islam attracte...

Foreword and Forward - Commonly Confused Words

Foreword and Forward - Commonly Confused Words The words foreword and forward sound similar, but their meanings are different. Definitions The noun foreword refers to a short introductory note in a published work. (Also see preface.) A foreword may be composed by someone other than the author. Forward is an adjective and an adverb with several meanings related to direction (ahead, onward, toward the front)as in the expressions forward thinking and march forward. Forwards is an alternate spelling of forward. Examples President Barack Obama wrote the foreword to Conversations With Myself, a book by Nelson Mandela.Uncle Willie . . . was standing erect behind the counter, not leaning forward or resting on the small shelf that had been built for him.(Maya Angelou, I Know Why the Caged Bird Sings, 1969)On the Earth, forward motion is usually achieved by pushing on some medium, such as the ground for a car and the sea for a motorboat. We walk forwards by pushing back against the floor with our feet.(Lucy Rogers, Its ONLY Rocket Science, 2008)The ideal set up by the Party was something huge, terrible, and glitteringa world of steel and concrete, of monstrous machines and terrifying weaponsa nation of warriors and fanatics, marching forward in perfect unity, all thinking the same thoughts and shouting the same slogans, perpetually working, fighting, triumphing, persecutingthree hundred million people all with the same face.(George Orwell, Nineteen Eighty-Four, 1949) Usage Notes Although some style books prefer forward and toward to forwards and towards, none of these forms is really incorrect, though the forms without the final s are perhaps a smidgen more formal.(Paul Brians,  Common Errors in English Usage. William, James, 2003)A foreword should be written by the author, at the time of publication, explaining perhaps why the piece was written, anticipating difficulties, alerting the reader to its special qualities, removing current misconceptions, apologizing in advance for defects it may be perceivedvengefullyto possess.(William H. Gass, The Book of Prefaces. A Temple of Texts. Alfred A. Knopf, 2006)Practice (a) I look _____ to an America which will reward achievement in the arts as we reward achievement in business or statecraft.(President John F. Kennedy, The Purpose of Poetry, 1963) (b) Wynton Marsalis wrote the ____ to the DVD Jazz Icons: Louis Armstrong Live in 59. (c) When Lanie Greenberger entered the courtroom, not exactly walking but undulating _____ on the balls of her feet, in a little half-time prance, no one bothered to look up.(Joan Didion, After Henry, 1992) Answers (a) I look  forward  to an America which will reward achievement in the arts as we reward achievement in business or statecraft.(President John F. Kennedy, The Purpose of Poetry, 1963) (b) Wynton Marsalis wrote the  foreword  to the DVD  Jazz Icons: Louis Armstrong Live in 59. (c) When Lanie Greenberger entered the courtroom, not exactly walking but undulating  forward  on the balls of her feet, in a little half-time  prance, no one bothered to look up.(Joan Didion,  After Henry, 1992)

Explain the marketing concept and discuss what it means for an Essay

Explain the marketing concept and discuss what it means for an organisation to have a marketing orientation, using examples t - Essay Example Boone (2012) further denotes that coca cola used the social media, the print media, and the electronic media to advertise the products and services that it offers during this period of the world cup. By looking at this strategy of coca cola, we can denote that advertising is an important element of the principles of marketing. The main aim of carrying out an advertisement is to persuade the target market on the need of buying the products under consideration, and promoting the product under consideration. Russell (2012) denotes that for an organization to achieve success and efficiency in their marketing strategies, they must develop an advertisement that has the capability of persuading its target market on the need of buying into the products of the company. For example, an effective advertisement has to contain the name of the product, the usage of the product, and the value in which a customer will get by using the products under consideration (Kozmetsky, 2012). Companies such as Nokia, Samsung and Apples have developed an advertisement strategy that is always very effective in persuading their target markets on the importance of buying their products. This is by aligning the various technological needs of their target markets in their products, and communicating what they have done to their customers (Kozmetsky, 2012). Kotler and Armstrong (2012) believe that marketing concept involves developing policies products aimed at satisfying the various needs of the customer. In the current era, many business organizations in the world aim at achieving efficiency in the manner in which they meet their objectives. Kotler and Armstrong (2012) observe that the main objective of a business organization is to maximize profits, and increase their market share. To achieve this objective in an efficient manner, an organization must integrate all the four concepts of marketing, while developing a marketing strategy. These concepts are, product, price, promotion, and place. Under the principles of marketing concepts, Ramachandra and Chandrashekara (2010) believe that an organization will seek to improve on the quality of their products, and minimize costs for purposes producing products which are of high quality value, and affordable to the majority of its target market. By using these policies and concepts, the organization might manage to increase its market share, and its profitability. On this basis, the marketing principles of product and price come into place. Brenkert (2008) believe that the quality of an organizations product will determine whether it manages to satisfy the various needs of customers. This is because the notion of marketing concept involves developing products whose main aim is to satisfy the various needs of customers (Brenkert, 2008). If a product does not satisfy the various needs of customers, then chances are high that the company might fail to make sales (McDaniel and Gates, 2013). This might result to losses, and the ev entual closure of a business organization (Brenkert, 2008). The pricing of a product is also a very important aspect of marketing. The price of a product determines whether customers might afford the product under consideration, or fail to afford it. Ramachandra and Chandrashekara (2010) denotes that if the products of an organization are very expensive, and of high quality, then they will attract the most affluent

Genetic and society Article Example | Topics and Well Written Essays - 250 words

Genetic and society - Article Example It benefits processors and farmers because its bruise resistance making it financially cost effective. The cons of innate potatoes are that, some researchers think that, though approved the technology is not regulated adequately as the methods used to suppress the genes are not well comprehended. Some of the substances important to the crop for pest protection and nitrogen use are also being suppressed. Consumers, restaurants and food companies have expressed health concerns by rejecting such crops for it may cause cancer. Simplot Company engineering the potato says the potato has genes such as bacteria and promises of its health benefits (Pollack, para.1-3, 9). In conclusion, the innate potato has both economic and health effects. The approval of this potato by the national potato Council has reservations. The food industry had been advised to reduce acrylamide levels by the F.D.A by issuing a guideline on potato handling from farm to cooking. Undoubtedly, many companies have adopted this measure and do not need the genetically engineered

Disagreement case study Essay Example for Free

Disagreement case study Essay Disagreement between practitioner, child and a young person Sometimes children can be rebellious if there passing thru difficult time in their life or some stage, however we must not go into any argument with any child. Some times it’s good to give child and ourselves a little extra time alone to think again. Settings behaviour policy must be followed so the child or a young person will not be confused and they will know every consequence of their actions. We could call a another person to be with us at the time of talk to prevent any accusations, we must inform the manager just in case parent needs to be involved and also to allow communication between colleagues in setting to be up to date. Being informative and reasoning may allow child to understand further our point of view and in some case that may help issue to resolve. We must be sensitive, show them with our body language, that we are listening their point of view without interrupting their talk. Show child a respect and treat them like the adults, ask for mediator if you think that will be better for both side. Disagreement between Practitioner and adults In any work we all will have disagreement some point in our work life. Most of these disagreements are results of miss communication. To resolve this disagreement and prevent it to escalate we need to talk about them as soon as possible, the longer we leave the problem lye, becomes more difficult to get it resolve. It’s important to follow settings policies to make sure everyone behaves in an appropriate manner. Sometimes clash personalities, or our other qualities can make other side hard to cooperate with, in that case it’s good to arrange a mediator who can be voice of the both side and can mediate to resolve the issue. It will beneficial to be informative all the time, so other side can understand fully about the issue and the outcome of any actions. Other person can have their own personal problems so it’s good to show some sensitivity to their needs and questions may prevent lot of disagreements. Always we need to report our manager what happened and we nee d to keep manager up to date, so we will have the support we need if the thinks gets out of hand or escalates.

Louis Armstrong :: essays research papers fc

When most of us here the word leader we think of a superior being. A person that is totally unlike any other. There have been many leaders in the past centuries. One that I found most significant was Louis Armstrong. He was a great musician in so many ways. He patented his own style of music that became known and loved all over the world.   Ã‚  Ã‚  Ã‚  Ã‚  Louis Armstrong was born on August 4th 1901 in New Orleans, Louisiana to Mayanne and William Armstrong. Louis had many great accomplishments throughout his life. While doing what he loved he became a leader everyone loved and recognized. Louis had a hard and painful childhood. His father abandoned the family when Louis was just a little baby. Over the next five years Louis lived with his grandmother, Josephine Armstrong. At just the age of six Louis and three other boys form a vocal quartet and they would perform on the street corners for tips.   Ã‚  Ã‚  Ã‚  Ã‚  In 1922 at the age of 21 Louis moves to Chicago to play second cornet in the band of Joe Oliver. As Louis performs he is slowly being recognized for his music. Finally on April 5 1923 he recorded his first song at the Gennett Studios in Richmond, Indiana as a member of King Oliver’s Creole Jazz Band. In February of 1924 he marries Lil Hardin. She played the piano for the King Oliver’s Creole Jazz Band. In September 1924 he leaves King Oliver and moves to New York City to join the Fletcher Henderson Orchestra. He records a few songs with them.   Ã‚  Ã‚  Ã‚  Ã‚  Finally on November 12th 1925 Louis makes his first recordings as a leader with his own group named the Hot Five. It is here were he created his own style of music called the Satchmo way. This musical style became very popular among the world’s population. On June 28 1928 he records one of the most famous jazz songs ever recorded called â€Å"West End Blue†.   Ã‚  Ã‚  Ã‚  Ã‚  In 1947 he performs in Carnegie Hall with a small group and his big band. In 1948 he appears in the first International jazz festival. In 1954 he publishes his second auto biography called the Satchmo: My Life in New Orleans. In this biography he covers his life until 1922. One of his songs called â€Å"Hello Dolly† becomes number one hit. On July 6 1971 Louis passes away in his sleep at his home in Corona.

Mr Golspie’s Role in the Novel Angel Pavement

Essay What is Mr Golspie’s role in the novel Angel Pavement? When we come to see Twigg & Dersingham company in the Angel pavement for the first time it present  a sorry spectacle. The first chapter contains a detailed description of a street and the employees at Twigg & Dersingham. We learn that the life of the main characters such as Mr. Smith, Turgis or Miss Matfield is rather dull. The story is set against the background of the Great Depression. Their work at the office is quite monotonous; the firm is on the edge of bankruptcy, thus there are practically no clients and no work for the staff.The salary is extremely low and there is no hope for changing the situation for the better. Moreover at their leisure the employees at Twigg & Dersingham don't have a lot of good time either. Someone like young Turgis, who has no family, in fact no life at all outside Twigg ; Dersingham, merely has neither ability nor desire to go  to some rather expensive places of entertainment, o thers like Mr. Smith with his lower-middle-class family, completely dependent upon him, considers his job, the very center of his being and is too much concerned with savings and providing for the family. But with Mr.Golspie's arrival great changes take place. First of all a mysterious Mr. Golspie assures the future of their veneer-and-inlay company through imports from the Baltic. A man without a past, weaves in and out of all of the characters’ lives, vigorously reordering for himself a chaotic world, offering but eventually withholding from the others a promise of riches and enchantment. Mr. Golspie represents a charismatic man who is able to control the destinies of lesser mortals. He has the capacity to evoke excitement in a humdrum world through his confidence, his shrewdness, and the force of his personality.He brings new colours and emotions in the lives of his employees. He not only enhances their well-fare, but also makes them perceive the life around them from a ne w viewpoint. Thus Miss Matfield due to Mr. Golspie's courting begins to enjoy life at full swing. She realizes that she is an attractive woman, the woman men can strive for. Even her Burpenfield Club no longer seems to be so intolerable. Turgis is also under a great influence of Mr. Golspie, to be more precise under the influence of Mr. Golspie's daughter, Lena. Turgis is head over ears in love with her, for im she is the prettiest girl in the world. For this romantic period his life acquires new sense. Nevertheless very soon these magical transformations come to an end. Lena having amused herself with Turgis switches to another boy and has no longer interest in her former relations. Such a cruel step nearly let to a suicide. Mr. Golspie leaves the company even in a more disastrous situation than it had been. Having achieved his profit Mr. Golspie without any regrets get rid of the place, leaving his employees and a partner quite vulnerable.He doesn't come to the arranged meeting wi th Miss Matfield, a woman towards whom he seemed to have had tender feelings, and even leaves her no note that he departs for South Amerika. Thus we may conclude that though on the surface of it Mr. Golspie's role in the novel can be evaluated as rather positive, I personally believe that his arrival has caused a lot of pain and destruction. But still if the characters are strong enough to survive such a hard period, they are sure to learn a lesson from Mr. Golspie Mr Golspie’s Role in the Novel Angel Pavement Essay What is Mr Golspie’s role in the novel Angel Pavement? When we come to see Twigg & Dersingham company in the Angel pavement for the first time it present  a sorry spectacle. The first chapter contains a detailed description of a street and the employees at Twigg & Dersingham. We learn that the life of the main characters such as Mr. Smith, Turgis or Miss Matfield is rather dull. The story is set against the background of the Great Depression. Their work at the office is quite monotonous; the firm is on the edge of bankruptcy, thus there are practically no clients and no work for the staff.The salary is extremely low and there is no hope for changing the situation for the better. Moreover at their leisure the employees at Twigg & Dersingham don't have a lot of good time either. Someone like young Turgis, who has no family, in fact no life at all outside Twigg ; Dersingham, merely has neither ability nor desire to go  to some rather expensive places of entertainment, o thers like Mr. Smith with his lower-middle-class family, completely dependent upon him, considers his job, the very center of his being and is too much concerned with savings and providing for the family. But with Mr.Golspie's arrival great changes take place. First of all a mysterious Mr. Golspie assures the future of their veneer-and-inlay company through imports from the Baltic. A man without a past, weaves in and out of all of the characters’ lives, vigorously reordering for himself a chaotic world, offering but eventually withholding from the others a promise of riches and enchantment. Mr. Golspie represents a charismatic man who is able to control the destinies of lesser mortals. He has the capacity to evoke excitement in a humdrum world through his confidence, his shrewdness, and the force of his personality.He brings new colours and emotions in the lives of his employees. He not only enhances their well-fare, but also makes them perceive the life around them from a ne w viewpoint. Thus Miss Matfield due to Mr. Golspie's courting begins to enjoy life at full swing. She realizes that she is an attractive woman, the woman men can strive for. Even her Burpenfield Club no longer seems to be so intolerable. Turgis is also under a great influence of Mr. Golspie, to be more precise under the influence of Mr. Golspie's daughter, Lena. Turgis is head over ears in love with her, for im she is the prettiest girl in the world. For this romantic period his life acquires new sense. Nevertheless very soon these magical transformations come to an end. Lena having amused herself with Turgis switches to another boy and has no longer interest in her former relations. Such a cruel step nearly let to a suicide. Mr. Golspie leaves the company even in a more disastrous situation than it had been. Having achieved his profit Mr. Golspie without any regrets get rid of the place, leaving his employees and a partner quite vulnerable.He doesn't come to the arranged meeting wi th Miss Matfield, a woman towards whom he seemed to have had tender feelings, and even leaves her no note that he departs for South Amerika. Thus we may conclude that though on the surface of it Mr. Golspie's role in the novel can be evaluated as rather positive, I personally believe that his arrival has caused a lot of pain and destruction. But still if the characters are strong enough to survive such a hard period, they are sure to learn a lesson from Mr. Golspie

Why Zoos Should Close

1. Limited enrichment. Animals need to have their mind active while they are in captivity. Good zoos do this by offering them toys or puzzles to figure out, by hiding food in the exhibit so they have to exercise their natural hunting. scavenging instincts and by using training. Training also helps with medical needs, a lot of animals are trained to lift their feet so they can be checked out, or to expose their side/rump in order to give injections safely. Zoos that do not work on enrichment or training leave the animal unnecessary stress.Have you ever seen tigers or bears pacing in their enclosure? That's a stereotypical behavior of animals in captivity when they are not stimulated enough. Bad sign. 2. Lack of education, research and conservation. The Association of Zoos and Aquariums is an international group that gives accreditation to facilities that strive to improve the welfare of their animals, educate the public about the wild and captive animals and environment and spend mone y on research to help both education, conservation and wildlife.Zoos that are not accredited by the AZA may do these things, but it is unlikely. â€Å"Roadside zoos† are only there to make a profit. They make sure that their animals stay alive so they can make money off of them, but have no commitment to keep them healthy and they do not contribute to the scientific community. 3. Poor breeding programs. AZA institutions are part of an international breeding program with a huge data set that includes the genes and health records of all the animals that are used in breeding programs.There's even individual committees in charge of each species or groups of species to make sure that breeding is done only to make healthy offspring that can contribute to the genetic pool of captive animals. Good zoos very rarely use wild animals to breed, so they do not affect any of the natural, wild populations. Bad zoos, however, can partake in the illegal blackmarket pet and exotic animal trade . These animals can be taken directly from the wild, illegally, and/or bred with other animals with absolutely no consideration to their genetics. Inbreeding is a big problem, and is never done in good zoos.

5 Independent Presidents Who Won in U.S. History

5 Independent Presidents Who Won in U.S. History Donald Trump has said he might run for president in 2016 as an independent if he doesnt get the respect or the nomination from Republicans. And if you think launching an independent presidential campaign is a fools errand - the chances of winning are infinitesimal - consider the impact Ralph Nader, Ross Perot and others like them have had on the electoral process.   What Is an Independent Candidate? The primary role of the independent candidate in modern politics is that of spoiler. And while spoiler is an unpopular role to play he is often able to leverage his position to curry favor for himself and friends. Trumps currency of choice seems to be attention, and as long as hes getting some its very likely the billionaire real estate developer might just blow enough of his own money to hang around through the 2016 general election. The question Republicans are asking is whether Trump would siphon off enough votes from the Republican presidential nominee so as to hand the presidency to the Democrats. Many conservatives had openly raised the theory that Donald Trump ran as an agent of the Democratic Party, and in particular the Clintons, so as to hand the White House to Hillary. So which independent presidential candidates have done the best? And how many votes did they pick up? Heres a look at the most successful independent presidential candidates in history and how they affected the results. Ross Perot The billionaire Texan Ross Perot won a startling 19 percent of the popular vote in the 1992 presidential election in what many believed was the beginning of a third party in American politics. Democrat Bill Clinton won the election and unseated Republican incumbent President George H.W. Bush, a rare defeat in American politics. Perot also won 6 percent of the popular vote in the 2006 election. Ralph Nader The consumer and environmental advocate Ralph Nader won nearly 3 percent of the popular vote in the close 2000 presidential election. Many observers, primarily Democrats, blame Nader for costing Vice President Al Gore the election against Republican nominee George W. Bush.   John B. Anderson Andersons name is one few Americans remember. But he won nearly 7 percent of the popular vote in the 1980 presidential election won by Republican Ronald Reagan, who pushed Democrat Jimmy Carter out of the White House after one term. Many people blamed Anderson for Carters loss. George Wallace In 1968 Wallace won 14 percent of the popular vote. Republican Richard Nixon defeated Democrat Hubert Humphrey in that election, but Wallaces showing was impressive for an American Independent.   Theodore Roosevelt Roosevelt won more than 27 percent of the vote in 1912 when he ran as a progressive candidate. He didnt win. But carrying a quarter of the vote is impressive, especially when you consider the Republican nominee, William Howard Taft, carried only 23 percent. Democrat Woodrow Wilson won with 42 percent of the vote.

3 Ways LinkedIn Times Are AChangin

3 Ways LinkedIn Times Are AChangin Vinyl is making a comeback, 40 is the new 30, and snail mail often makes a bigger impression than email. Indeed, as years go by, a lot of things are changing. And a lot of things are moving â€Å"backward† as they move forward. I’ve been hyper-aware of this phenomenon lately. But I have also been fascinated by how new technologies are replacing, or supplementing, the way things have been done in the past. I thought I’d share with you some of the interesting shifts happening in this regard in the world of LinkedIn. 1. Your LinkedIn profile is being used to evaluate your credit risk! Loan qualification isn’t just about credit scores anymore. Lenders now consult social media to gain a more comprehensive picture of loan applicants before shelling out dough. Lending Club and Prosper are two companies who use the information you share online (Facebook and LinkedIn updates, tweets, and blog posts) to evaluate your application. And DRB Student Loan has built a proprietary model that parses metadata from social media channels to build a reliability score that can supplement your FICO. If you as a borrower can show on social media that you are hard-working, dependable, and likely to honor financial commitments, perhaps you will pass the character test for getting a loan. See Could Your LinkedIn Profile Be Your New Credit Score? 2. LinkedIn could be the new U.S. News and World Report. For 30 years (and for as long as I can remember), U.S. News World Report has been the go-to publication for college rankings. I was not able to determine from Google research when they began publishing graduate school rankings as well, but I know that my first step in determining top schools has always been U.S. News World Report.Then, in early 2015, LinkedIn introduced its University Rankings and Graduate School Rankings based on how many successful professionals in various fields attended each university. This is a very limited criterion compared with the complex algorithm used by U.S. News World Report. However it could be quite useful! Here’s a sample of what you’ll find if you want to know the best schools to attend to be an accounting professional: 3. About.me is competing with LinkedIn for college students’ attention. As LinkedIn becomes more powerful, some platforms are going after its gaps and filling them. About.me, a personal homepage website, is launching a new Campus section that aims to help college students shine even if they don’t have enough work experience to create a robust LinkedIn profile. On about.me, a â€Å"Campus Faves† program has been created where students will be able to nominate themselves to be one of 15-20 students who are featured each week. Students can also be nominated by a professor or by their college’s career services department. If being chosen as a Campus Fave becomes a known indicator of extraordinary leadership qualities, then the status of being a Fave could make a difference in a student’s attractiveness as a job seeker! About.me will also be making strides in the area of matching students with internships. Important note: About.me will in no way replace LinkedIn, and in fact every about.me profile has a link available to the person’s LinkedIn profile. Have you noticed other surprising places where LinkedIn is becoming influential, or where other platforms are encroaching on what has seemed to be LinkedIn’s territory? Will LinkedIn buy about.me? What do you think? Please share your thoughts below! 🙂 Log in to Reply

The Problem of Obesity Essay Example | Topics and Well Written Essays - 1500 words

The Problem of Obesity - Essay Example Hilde Bruch says that the claim that obesity runs in the family is one that researchers think may a basis in fact. There would be distinct patterns in behavior that would be handed down from generation to generation as family traditions; such as the preparation of food and eating behaviors. In fact, Bruch points out, if a child comes from a family with two obese parents, a seventy percent incidence in obesity is found among the offspring. Indicating that eating behavior is also a family behavior. Although Bruch is quick to point out that â€Å"Such studies are based on the often unreliable statements of patients, and the ability to record the potentially obese and the actually obese phenotypes makes interpretation of their significance even more difficult..† That was in 1973; today we have more extensive research and testing and even genetic tracking information that builds on what Bruch has posited and demonstrate that in some cases – certainly not all – that ob esity is in fact an inherited trait. In 1998, Robert Pool writes, researchers in Europe conducting tests on obesity found that with regard to a certain patients, and study of the family, a DNA mutation existed that prevented the brain from detecting leptin, a condition associated with diabetes, which is a hereditary condition; that sent the message to the patient’s brain that the patient’s body was starving. â€Å"Thus, in both humans and mice the diabetes mutation produces an obesity almost identical to that produced in the obese mutation. However, it has also been determined that each time the aforementioned appears it has been in â€Å"highly inbred families.† The pattern of first cousins intermarrying is a common one in many developing nations.

Google Essay Example | Topics and Well Written Essays - 500 words

Google - Essay Example In this key segment of its business operations, Google garners nearly 60% of the market share. Its closest competitor Yahoo can only manage a 28% share of the market. At a distant third is MSN, with 6%. Google’s domination of the search engine market is comprehensive. So much so that â€Å"google† finds entry in the latest edition of Oxford dictionary. It is used in contemporary English as both a noun and a verb (Tischler, p.52). Google Inc.’s revenues have risen from half a million dollars in 2002 to more than 10 million dollars in 2006. During the same period, the net income rose from 99,656 dollars to 1,002,162 dollars, a whopping 90% increase. This growth outclasses its competitors in volume as well as proportion. The internet search engine industry is expected to scale $13 billion mark by 2010, which places Google is in a good position industry-wise. Nevertheless it has to confront new competition from InterActiveCorp, which, by virtue of acquiring Ask Jeeves Inc. recently, had transformed into a formidable player and in the industry (www.marketresearch.com). Google’s competitive advantage also lies in its simple, uncluttered and intuitive user interface. The home page offers only a few essential services to its users. In comparison, Yahoo’s homepage is a collage of 60 services competing for the attention of the user. The MSN’s homepage is not too dissimilar to that of Yahoo’s. However, attributing Google’s leadership to its interface alone would be unjust. After all, every search deals with a database of astronomical number of web pages, to pick and order the results on the basis of relevance. To be able to do this in a fraction of a second and with no errors requires a sophisticated coordination across different technologies. And no business enterprise has mastered this art better than Google. Its Adsense program is a classic example of