Google Essay Example | Topics and Well Written Essays - 500 words

Google - Essay Example In this key segment of its business operations, Google garners nearly 60% of the market share. Its closest competitor Yahoo can only manage a 28% share of the market. At a distant third is MSN, with 6%. Google’s domination of the search engine market is comprehensive. So much so that â€Å"google† finds entry in the latest edition of Oxford dictionary. It is used in contemporary English as both a noun and a verb (Tischler, p.52). Google Inc.’s revenues have risen from half a million dollars in 2002 to more than 10 million dollars in 2006. During the same period, the net income rose from 99,656 dollars to 1,002,162 dollars, a whopping 90% increase. This growth outclasses its competitors in volume as well as proportion. The internet search engine industry is expected to scale $13 billion mark by 2010, which places Google is in a good position industry-wise. Nevertheless it has to confront new competition from InterActiveCorp, which, by virtue of acquiring Ask Jeeves Inc. recently, had transformed into a formidable player and in the industry (www.marketresearch.com). Google’s competitive advantage also lies in its simple, uncluttered and intuitive user interface. The home page offers only a few essential services to its users. In comparison, Yahoo’s homepage is a collage of 60 services competing for the attention of the user. The MSN’s homepage is not too dissimilar to that of Yahoo’s. However, attributing Google’s leadership to its interface alone would be unjust. After all, every search deals with a database of astronomical number of web pages, to pick and order the results on the basis of relevance. To be able to do this in a fraction of a second and with no errors requires a sophisticated coordination across different technologies. And no business enterprise has mastered this art better than Google. Its Adsense program is a classic example of